Free shipping within Australia
Click and collect or buy onlineDesigned by Women for Women
In creating Kalea Gold, TaylorMade engineers and designers identified the critical role input from women would play in the design process. That’s why they enlisted four distinct cohorts of women golfers for their feedback.
The first was the TaylorMade Women’s Advisory Board. This group is comprised of female golf industry professionals located across Europe that represent specific niches like teaching, club fitting, and even women’s golf travel. Together, these women were able to give TaylorMade teams expert feedback on what both they and their female clients liked and didn’t like.
The second group was the TaylorMade Women’s Golf and Social Club. Consisting of TaylorMade employees, these women were able to provide real-time, organic feedback on everything from colors incorporated into the design to the grips on each club.
Lastly, women’s data-driven and perception test panels and online reviews from Kalea Premier helped guide the vision of what Kalea Gold would ultimately become.
In analyzing feedback from these groups of women, TaylorMade engineers and product creation teams found that two main priorities rose to the top: cosmetics and performance. Cosmetically, women overwhelmingly advocated for a departure from the soft, pastel colors that are often found in women’s clubs. Instead, they preferred elegant colors like white, blue and gold that are found in Kalea Gold.
- Brand - TaylorMade
- ID - 46564
Have a question on this item?
Complete the form with your enquiry and a member from you nearest Pro Shop will be in touch with you shortly.
